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Top attractions in Austria: Swarovski Crystal Worlds

Swarovski Crystal Worlds in Wattens, Austria
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Swarovski Crystal Worlds in Wattens, Austria

Daniel Swarovski was born in Bohemia to a family with a small glass cutting factory. He invented a machine for cutting and polishing crystal jewelry stones and chose Wattens, then a village of 500 inhabitants, for his crystal jewelry production facility because it had a train connection and water resources.

Daniel Swarovski in crystals, Swarovski Crystal Worlds
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Daniel Swarovski in crystals, Swarovski Crystal Worlds

Centenar. at 300,000 carats the world's largest jewelry stone, Swarovski Crystal Worlds
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Swarovski Crystal World’s 300,000 carat Centenar. the world’s largest jewelry stone,

 

 

 

 

 

 

 

 

Swarovski is now a fifth-generation family business with 5,000 employees, day and night. and produces its own hydropower.

Swarovski, Wattens, Austria
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Swarovski production facility, Wattens, Austria

Swarovski jewelry was originally marked with an edelweiss logo, which was not always recognized in  foreign markets and sometimes thought to be a starfish. It was replaced with the elegant signature swan design.

Swarovski jewelry, VIP Lounge, Swarovski Crystal Worlds, Wattens, Austria
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Swarovski jewelry, VIP Lounge, Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds was built for the company’s 100th anniversary. Twelve million people have visited, making it the most popular attraction in Austria after Schönbrunn Palace.

The art begins on the grounds with designs like this crystal “Yes to All” in Swarovski crystal.

Yes to All in crystal, Swarovski Crystal Worlds, Wattens, Austria
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Yes to All in crystal, Swarovski Crystal Worlds, Wattens, Austria

Just as Swarovski jewelry is intended to make any woman feel like a diva…

Swarovski necklace, circa 1930s, Swarovski Crystal Worlds, Wattens, Austria
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Swarovski necklace, circa 1930s, Swarovski Crystal Worlds, Wattens, Austria

Swarovski necklace circa 1940, Swarovski Crystal Worlds
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Swarovski necklace circa 1940, Swarovski Crystal Worlds

 

 

 

 

 

 

 

 

…Swarovski Crystal Worlds was designed as an escape from the ordinary. The treasures inside are said to be the realm of the waterfall-spewing giant outside.

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

 

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The giant’s fourteen subterranean chambers were inspired by the architect’s childhood dream and are filled with a glittery fantasy world of rainbows, from theatrical effects and fairy tales…

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

jeweled butterfly, Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds
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Swarovski Crystal Worlds, Wattens, Austria

dancing shirts, Swarovski Crystal Worlds
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Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

The “Art in the Giant” is a kaleidoscope of creativity. Exhibits range from the giant’s glove…

glove from Giant's personal property, Swarovski Crystal Worlds, Wattens, Austria
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glove from Giant’s personal property, Swarovski Crystal Worlds, Wattens, Austria..

…to crystalline interpretations of famous architecture like the Taj Mahal, Great Pyramid of Giza, Empire State Building and Lenin’s Mausoleum.

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Worlds, Wattens, Austria

This is a world like no other.

A VIP Lounge with refreshments and displays of annual crystal creations is onsite for members of the Swarovski Crystal Society.

 VIP Lounge, Swarovski Crystal Worlds, Wattens, Austria
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VIP Lounge, Swarovski Crystal Worlds, Wattens, Austria

 

Swarovski Crystal Society, Swarovski Crystal Worlds, Wattens, Austria
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Swarovski Crystal Society items, Swarovski Crystal Worlds, Wattens, Austria

There is, of course, a gift shop at the end of the tour.

Swarovski Crystal World’s gift shop, Wattens
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Swarovski Crystal World’s gift shop, Wattens

water lily candle holders, Swarovski Crystal Worlds, Wattens, Austria
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water lily candle holders, Swarovski Crystal Worlds, Wattens, Austria

The Sorcerer, Swarovski Crystal Worlds
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The Sorcerer, Swarovski Crystal Worlds

 

 

 

 

 

 

 

 

 

However, the largest Swarovski shop worldwide is nearby in a 15th century building in Innsbruck’s Old Town.

Swarovski shop in Innsbruck, Austria
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Swarovski shop in Innsbruck, Austria

Swarovski Crystal Worlds is closed for expansion until May, 2015.

Interested in visiting?

Swarovski shuttle, Wattens, Austria
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Swarovski shuttle, Wattens, Austria

Admission and shuttle from Innsbruck to Swarovski Crystal Worlds is € 19,50 (about $22), but is free with the Innsbruck Card, which includes entrance to Innsbruck’s museums, IVB public transportation — including trams to holiday villages — the Sightseer Hop-on Hop-off bus, a bicycle rental, and the lifts and cable cars around Innsbruck.

 

 

 

 

 

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